Amie's Story

The brainchild of ex-Estée Lauder marketing executive, Fiona Parkhouse, Amie was inspired by her quest to find an effective, affordable skincare range for her own daughter, Samantha, age 12. "I wanted something that would respect her still child-perfect skin but deal with the changes that puberty was starting to bring, such as increased oiliness and breakouts. But I didn't want her using harsh, aggressive chemicals or medicated products. I wanted a natural range that would be gentle yet effective, appealing and affordable.

"Amie - meaning 'female friend' in French is the result."

Created for Samantha, and all girls like her, by a mother who cares, Fiona spent two years talking to friendship groups of teens and young women about what they wanted from a new skincare range for young skin. They have been involved at every stage of Amie’s development and every product has been ‘teen tested’.