Why Amie Works

Lots of girls have lovely skin that experiences extra-oiliness and breakouts during their teens and twenties. In their quest for effortlessly blemish-free skin, they are often tempted to use products that are too harsh or aggressive for their young skin which can cause more problems in the long run than they solve: for example, skin can feel dry and stripped, itchy, sensitised and can also lead to the over-production of oil and more spots, not fewer !

'Our skin is sensitive. We need special products'

Alex, 15

We developed the Amie range to provide an effective, natural solution that really works for girls as young as 12 upwards. We decided to ditch all the traditionally-used chemicals, such as sulphates, petrochemicals, alcohol and mineral-oils that we felt had no place in a modern skincare range designed for young skin.

'natural, non-irritating ingredients are important in skincare for teenagers. At their age, skin is still sensitive and easily irritated while prone to breakouts.'

Dr Sue Mayou, leading teen dermatologist.

Instead we created effective products with a very high level of naturally-derived ingredients - 95% being the average - designed to work in complete harmony with young skin. We also avoided using any parabens, animal extracts or any ingredients of genetically modified origin. What’s more, Amie is teen, not animal, tested !

All our products are high quality with delicious fragrances and delectable textures. All are pH-balanced and dermatologically tested. They have been made locally in the UK and our packaging is 100% recyclable.